As broadcasters push to end ownership caps that they contend has hurt their competitive position, new data from Guideline provides some depressing details on just how much the local TV ad spend has ...

Magnite (MGNI) said Thursday it expanded its partnership with ITN to bring AI-powered capabilities to local linear TV advertising. The company said ITN's seller agent will be inte ...

Local TV isn’t losing relevance — it’s losing share because it cannot yet operate at digital speed and scale. Winning back ad dollars will require not just easier buying, but the ability to execute, ...

Industry-first agentic integration via Magnite Orchestration automates local linear buying, transforming a multi-week process into a matter of hoursNEW YORK, Sept. 10, 2026 (GLOBE NEWSWIRE) -- Magnite ...

BIA’s forecast highlights a two-speed market and key growth verticals while introducing DOOH ad forecast estimates to the media mix. BIA Advisory Services has revised its 2026 U.S. Local Advertising ...

Year-over-year digital ad growth has fallen to low single digits and is projected to dip below 3% by 2029, the slowest pace in the past 18 years, according to Borrell Associates. The 2026 Annual ...

BIA Advisory Services is framing its 2026 local advertising outlook around a single premise broadcasters will recognize immediately: the money is still local, but sellers who can prove results will ...